What We Do
We focus on what people believe and then work to tell them stories that fit and enhance their worldview. Using tried and and true techniques and new methods involving electronic systems, we tailor campaigns that make sense and maximize our clients ROI.
Marketing excellence is a moving target. Business leaders are continually exploring new strategies to improve the way revenue is generated.
Just as improvements in other business functions are based on extending their reach to align with adjacent functions and partners, so it is with marketing. Companies today can achieve marketing excellence by better aligning with sales channels and customers.
Better alignment with sales channels means recognizing the specific needs of different customer segments in each stage of the sales cycle and capitalizing on the skills of the salespeople. Better alignment with customers means having a go-to-market approach that targets the varying levels of knowledge and experience in different customer segments.
We have identified key steps companies can take to enhance the processes and information used by marketing to support the sales effort and improve alignment overall.
Advertising and Copywriting
These are essential elements of the marketing mix. Fred Nelsen has a proven record of creating results oriented campaigns with a wide range of distinct objectives including: